Diwali has always been associated with prosperity, light, and new beginnings. For centuries, it has held significance as the most auspicious time to purchase gold, as the act of doing so is believed to bring wealth and blessings into the home. Across jewellery shops in Tamil Nadu, families queue up to purchase ornaments, coins, and Wedding Jewellery. Yet, while the festive atmosphere is filled with excitement, many buyers make avoidable mistakes when selecting their gold.

At George and Sons Kallarackals Jewellers, recognized as the Best Jewellery Shop in Marthandam, we believe that every gold purchase should be informed, transparent, and worry-free. Here are the most common mistakes to avoid when buying gold this festive season.

Are You Checking the Purity of Gold Properly?

One of the biggest mistakes buyers make is assuming all gold jewellery has the same level of purity! In India, most gold jewellery is made in 22K, and that is the best balance of thickness and gold purity for both strength and beauty. Gold coins and bars are typically available in 24K for purity, but are not practical for detailed works of art since 24K gold is so soft.

Be sure to always look for the BIS hallmark, which is the official hallmarks of Indian gold and a promise of quality to the customer. As a reputable jeweller, Kallarackals will hallmark every piece we make, which gives customers complete confidence in the quality and purity of our gold.

Do You Understand Making Charges and Hidden Costs?

Jewellery stores each have their own making charge, which can greatly impact the price of your ornament. A store may seem like they are selling something for a lesser amount; however, sometimes that is based on hidden costs and high wastage.

Here at the best Jewellery Shops in Marthandam, we offer much more transparency with pricing for all our ornaments. Every customer is guaranteed a detailed breakdown for what they purchase, so there is no ambiguity in any part of your payment.

Are You Aware of the Current Gold Rate Before Buying?

Gold prices fluctuate daily, influenced by global markets and currency rates. Due to this, several customers buy gold on impulse without checking the current rate, and thus often pay more than they should.

Before you buy, always check the day’s gold rate, and make sure the jeweller confirms it. Reputable Jewellers in the Nagercoil and Marthandam area – like our own showrooms – display the current rates visibly, for clarity and transparency.

Have You Looked Up the Buyback or Exchange Policy?

A trustworthy jeweller should always have a known buyback or exchange policy that allows customers to exchange old ornaments with ease. Many consumers don’t inquire about these policies, only to regret it later when styles change, or when they want to upgrade.

At George and Sons Kallarackals Jewellers, we want you to feel secure in your investment – so we provide a transparent buyback policy that is based on current gold rates.

Are Festive Discounts Always Genuine?

Festivals bring endless advertisements of “flat 50% off” or “zero making charge” offers. HNot all deals are as good as they may seem, as certain shops may mark-up the base price for the gold, or make adjustments on weight margins to offset their proposals.

At Kallarackals, the finest jewellers in Marthandam, we believe in genuine discounts and clear communication. A great deal is supposed to improve value, without confusion or misrepresentation.

Do You Request a Proper Bill or Certificate?

Don’t consummate the purchase without getting an itemized bill and a certificate of authenticity. These documents serve as proof of purity and make exchanges or resale easy in the future.

Every ornament at Kallarackals comes with the necessary certifications, whether they are BIS for gold, IGI for diamonds or PGI for Platinum. Documentation is as valuable as the ornament itself.

Have You Verified the Jeweller’s Reputation?

Not all jewelers have the same trustworthiness or level of reliability. Always check customer reviews, years of experience, and reputation before buying.

George and Sons Kallarackals Jewellers has been built on a foundation of trust for decades. With three showrooms in Kanyakumari district, we’ve developed long-standing relationships with families who buy from us generation after generation—based not only on our designs but also our honesty.

Are You Buying Gold Spontaneously and for No Reason?

Gold jewellery has emotional and financial value. However, a good portion of our customers buy off-the-cuff or follow trends because it is a festive occasion. It is a suite of things to consider, including determining whether you intend to buy for invest, jewellery or for a special gift.

Our team is always here to help our customers navigate these complexities and balance the beauty of the items with the future investment – and this is another reason we are one of the most trusted jewelers in Nagercoil and Marthandam.

Do You Know the Difference Between Gold Jewellery and Gold Coins?

You can do both with gold coins and jewellery and it is important to understand the difference in re-sell value and/or usage. Jewellery comes with making charges, while coins generally do not. If you’re buying purely for investment, coins or bars may be ideal; if it’s for celebrations, choose ornaments that balance beauty with purity.

We guide every customer through this choice so their purchase fits their exact intention.

Are You Considering Future Designs and Trends?

Although contemporary designs can be eye-catching, classic pieces have the ability to hold significance and appeal for many years. Many consumers fail to reconcile the situation, focusing only on what is trending and neglecting classic significance.

As in-house designers, we create artisanal pieces that incorporate traditional and contemporary designs — incorporating forms from antique temple jewelry to modern minimalist wear jewelry. Every ornament is timeless.

How to Make Gold Shopping Safely and More Intelligent This Diwali?

This festive season, be sure to swap shop safety for safety with a few golden rules:

Always buy from jewellery stores that have a certification from BIS, confirm the hallmark, shop around and compare price before committing, and reestablish credibility only with better-known shops like George and Sons Kallarackals Jewellers. Avoid shopping on a busy day and evaluate every piece.

What to Check Before Stepping Foot Inside Any Jewellery Store?

Before you make any purchase, confirm jewellers’ trust and reputation, certification, making charge, and gold price. Know what the jewellers’ buy back policy entails. Knowing you are dealing with the best jewellery store in Marthandam, will give you peace of mind that you are getting the best gold at a fair price, with a quality guarantee from decades of development craftsmanship.

Conclusion

Purchasing gold is no ordinary tradition; it is the embodiment of trust, a heritage, and emotions. Avoiding these common mistakes will save you from losing your hard-earned money while ensuring your ornaments create pride in your family for many years.

Make a more informed purchase this Diwali with George and Sons Kallarackals Jewellers – the Best Jewellery Shop in Marthandam. Purity combines with craftsmanship as you see collections that are timeless and develop from genuine love and care for the gold and you.

Contact us at +91 04651 272239 or email us at info@kallarackalsjewellers.com.

The glimmer of authenticity, purity, and elegance – only at Kallarackals Jewellers.